Qualitative Focus Groups
At Performance Plus we conduct extensive recruiting and qualitative interviewing for all types of research studies. We have extensive experience in consumer, business-to-business, medical and pharmaceutical recruiting. We have conducted extensive focus groups for some of the world's leading brands.
Configured for your success
Our six focus group rooms can be setup in any number of configurations to accommodate our clients' needs. Our tiered viewing rooms are outfitted with all the amenities you will need and are designed for ease of viewing.
“ At Performance Plus we conduct extensive recruiting and qualitative interviewing for all types of research studies. ”
Focus groups are only as successful as the quality of the respondents and our dedicated team of experienced recruiters ensures that you get quality results. Our focus group recruiters follow a specialized process to assure that respondents meet the exact specifications for participation and are committed to and prepared for the focus group.
High Quality Respondents
Respondents are extensively screened by Performance Plus to meet the client's needs for the project. Participants enrolled for a study are re-screened by management for quality assurance. Respondents are re-confirmed a day in advance of the focus group to ensure their participation and clarify any questions they may have.
Broad Market Reach
Our multiple locations in the Northeast United States and our national partnership affiliations allows us to conduct studies across the nation. Performance Plus is your one stop shop whether your study calls for a single market, regional or nationwide.
Our courteous and attentive hosting team will make sure that your experience at any one of our facilities is positive. No matter what your needs, we can deliver, allowing you to focus on your study and leave the logistics to us.
Six rooms in three New England locations
- Downtown Boston/Faneuil Hall Marketplace. (the fourth highest traffic location in the country)
- 3 Focus rooms — 13'x20'
- Framingham — Corporate Headquarters
- Suburban Boston — 3 rooms
- 2 Focus rooms — 15'x21'
- 1 in-depth interviewing room
- Hartford/Enfield, CT
- 1 Focus room — 15'x15'
National project management services available with access to top ranked facilities in the all major markets.
All Locations Include
- Closed circuit capabilities
- Video streaming
- Video conferencing capabilities featuring Focusvision & Active Group™
- 90,000+ respondent database
- Central location testing capabilities
- Full videotaping VCR/DVD/CD
- Local moderator affiliations
- WI-FI access
- Executive interviewing
- In-depth interviewing
- Food and beverage testing
- Car-clinic capabilities
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